In today's IT consulting landscape, there is an abundance of amateurs who focus solely on the surface of IT. They inundate you with complex terminology, believing that the more convoluted they sound, the more professional they appear.
KT.Team, on the other hand, stands apart from them. The team is dedicated to the proper development of the industry, basing their work on a foundation of scientific rigor and the demonstrability of proposed solutions.
As the flagship of Russian IT consulting, the company is expanding into new markets and actively building international relationships. Consequently, a visual style update and a brand redefinition became necessary.
During the strategic phase, we determined that KT.Team represents quality advocates who expose a superficial approach to IT services. Their stance: "We speak the truth and do it right." The brand now possesses a clear identity.
It embodies an ironic, professional truth-seeker, equally adept at task execution and self-presentation, confidently showcasing expertise while ruthlessly identifying unprofessionalism.
The primary color chosen is blue, supplemented by black and white. We've created a series of patterns for various applications, allowing for engaging graphic combinations.
To support the company's core competency in IT consulting, we opted for a schematic block image in the new logo. This resulted in a dynamic constructor that can be rearranged into different configurations.
There are multiple logo variations, from comprehensive to concise. The logo can accommodate entire messages and serve as a standalone promotional item.
We've developed versatile style guides for material design in all contexts, including YouTube and Instagram. In anticipation of the New Year, we devised and printed a congratulatory set for the company's clients and partners. It included a card inspired by the new logo's visuals and a desk book with insights and valuable information from the IT sphere.
